Interview with Dendy Media Today we’d like to introduce you to Lori Halloway.
It’s an honor to speak with you today. Why don’t you give us some details about you and your story. How did you get to where you are today?
I’m Lori Halloway, known as The Meticulous Manicurist on Youtube and Social Media. People often refer to me as the ‘pimple popper of pedicures. I am the #1 provider of pedicure tutorials on the internet, with over 175 million views and a subscriber count of nearly 600K. I am a professional Nail Technician/Pedicure Expert with 27 years of experience specializing in difficult toenail situations, salon owner, author, patent holder, creator, entrepreneur, mother, and wife. I have taken my nearly three decades of pedicure expertise, with over 30K pedicure services provided, and turned my once threatened career into a successful multi-million dollar brand. I was diagnosed with Psoriatic arthritis at the age of 24. My career was on the verge of ending when my Neurologist urged me to quit providing the repetitive use injury-causing services my career required after a necessary neck fusion surgery. I had to have two vertebrae replaced with cadaver bone in 2015. I am passionate about my career, but my work’s long hours and physical demands take their toll. During the three-month healing process, I was determined to find a solution to provide services for my thriving client base. I had to find a way to remove the client’s weight from my body, causing repetitive use injury and exacerbating the Psoriatic Arthritis. I developed a hand rest prototype and began using it in the salon to allow my body to be in a healthy ergonomic position. I started the patent process in June 2017 and received my
I’m sure your success has not come easily. What challenges have you had to overcome along the way?
As my YouTube channel gained popularity, I began getting emails from all over the world. I hadn’t realized the extent and number of people who needed help. People travel from all over the United States to see me for their toenail issues, which is a bonus because we often film the service and use the content on the YT channel. People need to have the resources to maintain their toenails at home. We decided to create our own line of pedicure tools to satisfy the client’s needs for self-care and provide professional tools to nail technicians that are effective and efficient. The Meticulous Manicurist brand was born and grew precipitously. Still working full time at the salon, the days were long, managing the additional tasks of package, graphic, website design, etc., it was a lot of work. As my YT channel grew, the questions from nail technicians worldwide also grew. At times I couldn’t keep up with the emails. I was spending hours before and after work in the salon every day to respond to all the inquires. A frequent statement from nail technicians was they learned more from my YouTube videos than they ever did in nail school. And I barely scratch the surface for pedicure education in my videos. That was when I decided to encompass my 27-year career knowledge into an online advanced pedicure course. And The Meticulous Manicurist Online Nail Academy was born.
Let’s talk about the work you do. What do you specialize in and why should someone work with you over the competition?
I am a licensed professional Nail Technician by trade and specialize in restoring the appearance of toenails that suffer from impacted, ingrown, pincer, and thick toenails. The art of giving a pedicure service seems to have lost its true meaning. I am now training nail technicians to provide a proper pedicure and the kind of service people want and need most. Not everyone can reach their toenails and need help from a professional. They want a thorough toenail cleaning to remove any excess debris that doesn’t belong there, causing conditions like ingrown and impacted toenail pain. But the nail schools don’t seem to be focusing on this aspect. I have clients worldwide looking for a nail technician who has taken my course to learn the specialty services they see me perform in my videos. I get emails every single day asking where they can find someone who has taken my course. One of my first-course graduates from the United Kingdom gained 40 new clients in the first week of posting her accomplishment. My education provides a real-life perspective and gives people a step-by-step solution to resolve almost any kind of toenail issue.
What’s your best piece of advice for readers who desire to find success in their life?
Ignore anyone who doubts you; you are powerful. Look at life with positive eyes and know you have a purpose. Put your goal in writing and outline the steps needed to reach your goal. You can’t fail when you do the work to reach the goal. If you get overwhelmed, pray for guidance, which I do almost every day. Listen to your audience and be fearless when it comes to meeting their needs. Growing a business isn’t comfortable, and at times, you have to separate your needs to invest in growth. But when you do the right thing, everything falls into place.
Speaking of success, what does the word mean to you?
It’s certainly nice to have financial freedom. I used to pray to make enough money to pay for health insurance! I measure my success by how many people I help and the joy and gratification of knowing their toenails feel and look better. One client had such painful toenails she was unable to sleep on her stomach for three years. After the first visit, she emailed to say, “Such a sigh of relief! I stayed up half of the night just laying on my stomach, toes firmly pressed against the mattress. 100% NO PAIN!! I don’t think you understand how much you have helped me! You have brought tears of joy into my life. I can’t thank you enough, Lori.” So even though I can financially retire from seeing clients, I still work 30 hours a week because it gives me joy. I told my husband, who was nervous about the investment to manufacture my patent. If I help one nail technician not to suffer from pain, it will be worth the investment. Fortunately, things have fallen into place. We have customers worldwide using our pedicure tools, nail polish line, and the first ergonomic hand rest for nails, The Ergo Lift. We also have Certified Meticulous Manicurists in 36 US states and seven other countries, Australia, Canada, New Zealand, and the UK, to name a few. I am still in shock we generate seven-digit revenue each year. Funny, my husband still teases me about making enough for the health insurance.
What’s next for you?
This year we are working on getting approval from the UK as an Accredited Course. Every country has different rules to allow nail technicians to provide service for the public. In the United States, we require a license that covers all areas of nail technology, is governed by a Board of Cosmetology, and needs liability insurance. In the United Kingdom, they call it Accreditation, and Nail Technicians can take a course to specialize in just one area, or more, to obtain liability insurance and start their career. My online pedicure certification course is also translated into 11 languages. We are adding more languages, and I will translate the course website into those same languages. We are looking forward to growing The Meticulous Manicurist Network of Nail Technicians for people worldwide.
Finally, how can people connect with you if they want to learn more.
I just finished a new page to explain how the course can change the career of any nail technician. https://pedicuretraining.com The leading course site is https://academy.themeticulousmanicurist.com YouTube channel: http://bit.ly/2F6wCnW. The Ergo Lift hand rest https://www.theergolift.com Online Store https://bit.ly/3yyHtjF My salon https://www.voila-salon-spa.com To find links to all my other social media, it is https://lynxinbio.com/meticulous #femaleentrepreneur #pedicuresupplies #meticulousmanicurist